Draft for legal review, 11 September 2026.
This policy explains what we collect about you, why, and what you can ask us to do with it. It is written to meet the Egyptian Personal Data Protection Law No. 151 of 2020. Cheers is the retail brand of Tasweek for Trade and Distribution, and we are the controller of the personal data described here.
If you want to exercise any of the rights below, call 19131 or write to us through our Contact Us page.
What we collect
- Your identity and contact details — name, mobile number, email address, and the password on your account.
- Where we deliver to — the addresses in your address book, the service area they fall in, and the map pin you drop so the driver can find the door.
- Your age confirmation — the fact that you told us you are 21 or over, and when. We do not keep a copy of your ID: the driver looks at it at the door and hands it straight back.
- Your nationality — we ask because Egyptian law restricts the sale of alcohol to non-Egyptians on certain dates. We record the answer against your order so we can show that the restriction was applied. We do not use it for anything else.
- Your orders — what you bought, what it cost, the area and branch it came from, the slot you chose, how you paid at the door, and the delivery outcome.
- Your rewards points — what you earned, what you spent and on which order.
- Technical information — your IP address, the device and browser you used, and the pages you visited, kept so the site works and so we can spot abuse.
Why we use it, and on what basis
| Purpose | Lawful basis |
|---|---|
| Taking, delivering and collecting payment for your order | Performance of our contract with you |
| Checking you are 21 or over, and applying the sale-restriction calendar and the nationality rule | Compliance with a legal obligation on a licensed alcohol retailer |
| Keeping the audit record of each order — who confirmed their age, what nationality was given, which staff member amended what, and what the driver collected | Compliance with a legal obligation, and our legitimate interest in being able to answer a dispute |
| Running your account, address book, wishlist and rewards points | Performance of our contract with you |
| Telling you your order is on its way, by email and SMS | Performance of our contract with you |
| Keeping the site secure and preventing fraud | Our legitimate interests |
| Marketing messages about offers and new products | Your consent, which you can withdraw at any time |
Who sees it
Only the people who need to. Our customer service team and the branch preparing your order see your order and delivery details. The driver sees your name, address, pin, phone number and the amount to collect. Our hosting and messaging providers process data on our instructions and are not allowed to use it for their own purposes. We do not sell your personal data to anyone.
We will disclose data to the authorities where Egyptian law requires it — for example in relation to the licensing of alcohol sales.
How long we keep it
- Your account — for as long as you have one. Ask us to close it and we will.
- Your orders and invoices — for as long as tax and commercial law requires us to keep trading records.
- The compliance audit trail — the record of age confirmations, nationality answers, restricted-date refusals, price and stock changes and staff amendments is currently kept indefinitely. This retention period is set by an administrator in our operations settings and can be shortened; when it is, older entries are deleted automatically.
- Rewards points history — for as long as your account is open, because the balance is built from it.
- Marketing consent — until you withdraw it, plus a record of the withdrawal.
Cookies
We use cookies to make the site work. We do not use advertising cookies.
| Cookie | What it does | How long |
|---|---|---|
cheers_age_ok |
Remembers that you confirmed you are 21 or over, so we do not ask on every page | 30 days |
cheers_region |
Remembers the service area you are shopping in, so we show you the right prices, fee and minimum | 365 days |
cheers_branch |
Remembers the branch nearest to you | 365 days |
| WooCommerce cart and session cookies | Keep your basket and checkout working | Session, up to 2 days |
| WordPress login cookies | Keep you signed in to your account | Session, or 14 days if you ask to be remembered |
You can clear or block cookies in your browser. If you block them, the age confirmation will be asked again on every page and we will not be able to keep your basket.
Your rights under Law 151/2020
You have the right to know what we hold about you and to be given a copy; to have it corrected if it is wrong; to have it deleted where we have no continuing legal reason to keep it; to withdraw consent to marketing; to object to processing based on our legitimate interests; and to be told without undue delay if your data is involved in a breach.
Ask us and we will respond. If you are not satisfied, you may complain to the Egyptian Data Protection Centre.
Security
Traffic to this site is encrypted. Passwords are stored hashed, never in plain text. Staff access is limited by role, and changes to orders, prices and settings are recorded against the person who made them. Devices signed in to our app use a credential you can revoke yourself from your account.
Children
This site is not for anyone under 21, and we do not knowingly collect data about children. If you believe a child has given us data, tell us and we will delete it.
Changes
If we change this policy we will publish the new version here. Material changes will be notified to account holders.